Brand: Alexandria Bar Association

Year: 2019

Project: Brand Refresh

Details: In 2019 the Alexandria Bar Association, which has been serving Alexandria since 1928, came to Best Impressions ready to update their brand and bring long-needed consistency to their varied materials.  

Solution: In their 91st year we put together a set of Brand Guidelines to carry them through the coming years. In this is their updated logo, color palette, and typography guidelines. This way as different helping hands come through, everything that comes out of the Alexandria Bar Association will have clear branding. We additionally provided an updated letterhead, envelopes, e-mail and print templates, and updated marketing materials for their Lawyer Referral Service.

Old Logo:

Refreshed Logo:

Color Palette:


About Us

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[email protected]

5701-T General Washington Drive
Alexandria, VA 22312